What's the Purpose of Fashion?
There's so much talk about sustainability and materials and that's amazing.
But have you ever wondered why fashion exists? It should surely be more than just different designs, right?
These brands have spent millions, well more like billions to associate themselves with luxury & class. Imagine that glorious shop where they pour you a champaign, oh an don get us started on the all the smells, it makes you feel like you're in the clouds just floating.
Oh, and That feeling of being seen with them on the street.
Having them or being around them feels amazing, but what if:
No influencer or celebrity promoted them,
No champagne was poured,
No expensive store perfume smelled,
And worst of all, what if people stopped associating us with luxury and high class when we're wearing them.
That feeling is what luxury fashion actually is at core.
No soul. No meanings.
There are many options when we walk into their shops, we don't even know where to start buying from.
Ok, maybe there's not much glamour or champagne here, but have you seen those price tags?
You can load up the whole trunk with the price of one of those fancy products.
We all know how and in what conditions the things we just bought are made, and we know they won'r even last that long sending us for another round of shopping within a few months.
A cluttered closet with things we don't even care much for, but it doesn’t matter because they don’t last long anyway.
No soul. No meanings.
What if it wasn't about social status, class, having more or following trends?
We deserve better.
Meaningful fashion isn't about fashion or products. It's about how we live.
It's living with less. Less clutter.
It's having more. More stories.
Meaningful fashion is a cult, and it takes faith.
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