Would setting out to make the first-ever 100% plastic-free vegan bag count as one of the definitions?
Oh and doing it in 48 weeks? Because that’s the budget.
Nov 2020
From apple and cactus to wine and cork leather are tested and used in protoypes.
They're all called plant-based. True if plant meant mostly plastic.
Random midnight search results in finding MIRUM®, and it seems too good to be true.
But it is.
It's actually possible to pull off this project?
Maybe it's not that crazy after all.
March 2021
Going all over to put together the supply chain.
.. goes wrong.
From the custom metal quality to paintwork and structure.
Switching partners and months of training and testing pays off.
January 2022
The world will recognize the project after all. Everyone is excited and this is our moment.
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It’s not a good one.
The quality is not acceptable and it won't be ready on time.
July 2022
A lot of late nights and early mornings to get to the finish line.
The exposure we've been waiting for.
November 2023
November 2023
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